eCommerce Fitness quarterly subscription

Home / Listing / eCommerce Fitness quarterly subscription


BizEx ID:BizEx1332-SL
General Location:Los Angeles, CA
Category: Gym, Physical Fitness
Years in Business:6
Under Present Owner:all
Hours of Operation:9am-5pm
Owner Hours:Flexible
Training:4 weeks @ 40 hours
Organization Type:LLC
Lease Expiration:4/30/2022
Lease Options:
Building Size:4140
Reason for Sale:strategy


Asking Price:Call
Down Payment:Negotiable
Gross Sales:$3,021,314
Discretionary Cash Flow:$316,368
Inventory Included?
Min. Operating Capital:$180,000
Real Estate Available?No

2021 2020 2019
Gross Sales $ 3,021,314 $ 2,743,423 $ 2,361,861
Gross Profit $ 1,447,211 $ 1,079,157 $ 1,035,887
Disc. Earnings $ 316,368 $ 208,859 $ 394,478



An eight year old branded eCommerce company offering a functional fitness subscription box service to over 4,500 customers.  The contents of the quarterly box are fitness apparel items, fitness supplements and small workout equipment.  They procure these items from various manufacturers, box them up and ship to their customers.  The business offers consumers a convenient and fun way to discover new products and brands that complement and elevate their functional fitness lifestyle.  The business transitioned from a monthly service to a quarterly service in 2021 and hired a financial firm to provide projections.  The strategy change was about reducing expenses/expanding margins. The owners are open to a 30% equity investment or a 100% buyout, or something in-between.  

  • 10% revenue growth in 2021
  • 8% customer churn
  • 480K in current inventory
  • Two owners focus on strategy, operations and partnerships
  • 320 brands that they have partnerships with  
  • Loyal and well-trained staff that is hourly rate compensation, most have been with the company for 2 to 4 years
  • Owners are willing to stay on post sale or depart


Please contact Steve Lukes, M&A Advisor, 310-871-2909 or

Download Setup Sheet

Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.

Steve Lukes
Business Broker / M&A Advisor
4551 Glencoe Ave., Suite 210
Marina Del Rey, CA 90292
Office: (310) 882-2200 ext 164
Direct: (310) 871-2909
Lic#: 02092334

Logos Member of the California Association of Business Brokers Member of the International Business Brokers Association Member of the M&A Source Holder of the Merger & Acquisition Master Intermediary designation, M&A Source's highest qualification Holder of the Certified Business Intermediary designation, IBBA's highest qualification Holder of the Certified M&A Professional designation from Coles College Trained by the National Association of Certified Valuators and Analysts to conduct business valuations