eCommerce Fitness monthly subscription service

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Background

BizEx ID:BizEx1332-SL
General Location:Los Angeles, CA
Category: Gym, Physical Fitness
eCommerce
Years in Business:6
Under Present Owner:all
Hours of Operation:9am-5pm
Owner Hours:Flexible
Training:4 weeks @ 40 hours
Organization Type:LLC
Lease Expiration:4/30/2022
Lease Options:
Building Size:4140
Employees:0
Reason for Sale:strategy

Financials

Asking Price:Call
Down Payment:Negotiable
Gross Sales:$2,400,000
Discretionary Cash Flow:$400,000
FF&E:$18,500
Inventory Included?
Inventory:
Min. Operating Capital:$180,000
Real Estate Available?No
Rent:$5,256
Payroll:$20
Financing:SBA

2019 2018 2017
Gross Sales $ 2,400,000 $ 2,690,000 $ 2,100,000
Gross Profit $ 1,000,000 $ 1,100,000 $ 855,000
Disc. Earnings $ 400,000 $ 400,000 $ 340,000

Pictures


Description

A 6 year old branded eCommerce company offering a functional fitness subscription box service to over 7,000 customers.  The contents of the monthly box are fitness apparel items, fitness supplements and small workout equipment.  They procure these items from various manufacturers, box them up and ship to their customers.  The business offers consumers a convenient and fun way to discover new products and brands that complement and elevate their functional fitness lifestyle. 

  • 15% revenue growth expected in 2020
  • 7,300 monthly subscribers and growing 
  • 89.9% customer retention rate in Q3 2020, up from 85.4% in Q3 2019
  • Two owners focus on strategy, operations and partnerships
  • One of the owner's wife works part-time on marketing  
  • Loyal and well-trained staff that is hourly rate compensation, most have been with the company for 2 to 4 years
  • Owners are willing to stay on post sale or depart

 

Please contact Steve Lukes, M&A Advisor, 310-871-2909 or slukes@bizex.net


Download Setup Sheet



Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.




Steve Lukes
Business Broker / M&A Advisor
4551 Glencoe Ave., Suite 210
Marina Del Rey, CA 90292
Office: (310) 882-2200 ext 164
Direct: 310-882-2200 X164
Lic#: 02092334

Logos Member of the California Association of Business Brokers Member of the International Business Brokers Association Member of the M&A Source Holder of the Merger & Acquisition Master Intermediary designation, M&A Source's highest qualification Holder of the Certified Business Intermediary designation, IBBA's highest qualification Holder of the Certified M&A Professional designation from Coles College Trained by the National Association of Certified Valuators and Analysts to conduct business valuations