eCommerce Fitness monthly subscription service
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Background
| BizEx ID: | BizEx1332-SL |
|---|---|
| General Location: | Los Angeles, CA |
| Category: |
Gym, Physical Fitness eCommerce |
| Years in Business: | 6 |
| Under Present Owner: | all |
| Hours of Operation: | 9am-5pm |
| Owner Hours: | Flexible |
| Training: | 4 weeks @ 40 hours |
| Organization Type: | LLC |
| Lease Expiration: | 4/30/2022 |
| Lease Options: | |
| Building Size: | 4140 |
| Employees: | 0 |
| Reason for Sale: | strategy |
Financials
| Asking Price: | Call |
|---|---|
| Down Payment: | Negotiable |
| Gross Sales: | $2,400,000 |
| Discretionary Cash Flow: | $400,000 |
| FF&E: | $18,500 |
| Inventory Included? | |
| Inventory: | |
| Min. Operating Capital: | $180,000 |
| Real Estate Available? | No |
| Rent: | $5,256 |
| Payroll: | $20 |
| Financing: | SBA |
| 2019 | 2018 | 2017 | |
|---|---|---|---|
| Gross Sales | $ 2,400,000 | $ 2,690,000 | $ 2,100,000 |
| Gross Profit | $ 1,000,000 | $ 1,100,000 | $ 855,000 |
| Disc. Earnings | $ 400,000 | $ 400,000 | $ 340,000 |
Pictures
Description
A 6 year old branded eCommerce company offering a functional fitness subscription box service to over 7,000 customers. The contents of the monthly box are fitness apparel items, fitness supplements and small workout equipment. They procure these items from various manufacturers, box them up and ship to their customers. The business offers consumers a convenient and fun way to discover new products and brands that complement and elevate their functional fitness lifestyle.
- 15% revenue growth expected in 2020
- 7,300 monthly subscribers and growing
- 89.9% customer retention rate in Q3 2020, up from 85.4% in Q3 2019
- Two owners focus on strategy, operations and partnerships
- One of the owner's wife works part-time on marketing
- Loyal and well-trained staff that is hourly rate compensation, most have been with the company for 2 to 4 years
- Owners are willing to stay on post sale or depart
Please contact Steve Lukes, M&A Advisor, 310-871-2909 or slukes@bizex.net
Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.
