Fitness subscription box company

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BizEx ID:BizEx1332-SL
General Location:Los Angeles, CA
Category: eCommerce
Consumer Services (B2C)
Years in Business:7
Under Present Owner:all
Hours of Operation:9am-4pm
Owner Hours:20/wk
Training:4 weeks @ 40 hours
Organization Type:LLC
Lease Expiration:4/30/2025
Lease Options:
Building Size:4140
Reason for Sale:strategy


Asking Price:$500,000
Down Payment:Negotiable
Gross Sales:$1,248,715
Discretionary Cash Flow:$145,324
Inventory Included?
Min. Operating Capital:$75,000
Real Estate Available?No

2021 2020 2019
Gross Sales $ 2,647,622 $ 2,873,158 $ 2,489,124
Gross Profit $ 1,294,937 $ 1,136,443 $ 1,095,137
Disc. Earnings $ 425,324 $ 175,388 $ 348,092



A 7-year-old branded eCommerce company offering a functional fitness subscription box service to over 2,200 customers. The contents of the quarterly box are fitness apparel items, equipment, accessories, healthy snacks, and supplements . They procure these items from various  like-minded  fitness brands, manufacture some of their own branded items, box them up, and ship them to their customers. The business offers consumers a convenient and fun way to discover new products and brands that complement and elevate their fitness lifestyle. The business transitioned from a monthly service to a quarterly service in 2021 and hired a financial firm to provide projections. The strategy change was about reducing expenses and time.     
  • 425k in SDE in 2021, on pace for about 175k in SDE for 2022
  • Two owners focus on strategy, operations and partnerships. Both work around 20 hours per week
  • 350 brands that they have partnerships with
  • Owners are willing to stay on post sale 


Please contact Steve Lukes, M&A Advisor, 310-871-2909 or

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Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.

Steve Lukes
Business Broker / M&A Advisor
4640 Admiralty Way, Suite 500
Marina Del Rey, CA 90292
Office: (310) 882-2200 ext 164
Direct: (310) 871-2909
Lic#: 02092334

Logos Member of the California Association of Business Brokers Member of the International Business Brokers Association Member of the M&A Source Holder of the Merger & Acquisition Master Intermediary designation, M&A Source's highest qualification Holder of the Certified Business Intermediary designation, IBBA's highest qualification Holder of the Certified M&A Professional designation from Coles College Trained by the National Association of Certified Valuators and Analysts to conduct business valuations