Background
| BizEx ID: | BizEx1410-SL |
|---|---|
| General Location: | Los Angeles, CA |
| Category: |
Other Personal Services Gym, Physical Fitness |
| Years in Business: | 10 |
| Under Present Owner: | all |
| Hours of Operation: | flex |
| Owner Hours: | 30 per week |
| Training: | 4 weeks @ 40 hours |
| Organization Type: | C-Corp |
| Lease Expiration: | n/a |
| Lease Options: | n/a |
| Building Size: | n/a |
| Employees: | 0 |
| Reason for Sale: | pursue other careers and fresh set of eyes |
Financials
| Asking Price: | $200,000 |
|---|---|
| Down Payment: | Negotiable |
| Gross Sales: | $624,312 |
| Discretionary Cash Flow: | $107,131 |
| FF&E: | |
| Inventory Included? | |
| Inventory: | |
| Min. Operating Capital: | |
| Real Estate Available? | No |
| Rent: | n/a |
| 2019 | 2020 | 2021 | |
|---|---|---|---|
| Gross Sales | $ 1,850,645 | $ 881,479 | $ 797,485 |
| Gross Profit | $ 1,690,687 | $ 783,063 | $ 727,533 |
| Disc. Earnings | $ 465,698 | $ 57,464 | $ 174,701 |
Description
The niche that they are in is several week long course for fitness and wellness seekers. The subscriber base is often more focused on longevity, health span, and sustainable practices ( physical, mental, and emotional health). This means that many of them recognize that stress and peace of mind play a bigger role in health. Customers are predominantly women, ranging from 70-80%, and average age is around 40. Customers can join and participate as group, join a particular after signing up solo. The program runs 4 times in a year.
The largest customer bases are in the US, Canada, and Australia. The price of the program is less than $75 for almost a two month long enrollment and customers tend to have discretionary income. The customer base is B2C and a portion comes from corporations.
- 2 current owners, one acts as the CEO (30 hours per week) and the other isn't working on the business
- the owners see more possibilities with the business, but their skillset isn't aligned
- the business stopped marketing two years ago, the revenue feel as a result
- 2022 performance: 624k revenue and 107k earnings with 200k ask
For more information, visit Bizex.net to complete the Buyer Registration & NDA Contact: Steve Lukes at 310.871.2909 - slukes@bizex.net
Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.
