B2C Water Purifier 50% margins

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Background

BizEx ID:BizEx1466-SL
General Location:Los Angeles, CA
Category: Consumer Services (B2C)
Manufacturing
Years in Business:5
Under Present Owner:all
Hours of Operation:Mon-Fri 9am-5pm Pacific
Owner Hours:Mon-Fri 9am-5pm Pacific
Training:12 weeks @ 20 hours
Organization Type:C-Corp
Lease Expiration:n/a
Lease Options:n/a
Building Size:n/a
Employees:1
Reason for Sale:Retirement

Financials

Asking Price:$6,500,000
Down Payment:Negotiable
Gross Sales:$3,817,762
Discretionary Cash Flow:$1,655,903
FF&E:
Inventory Included?Yes
Inventory:$400,000
Min. Operating Capital:
Real Estate Available?No
Rent:$0
Financing:SBA

TTM (8/30/2025) 2024 2023
Gross Sales $ 3,817,762 $ 4,638,108 $ 1,236,530
Gross Profit $ $ 3,664,105 $ 976,859
Disc. Earnings $ 1,655,903 $ 2,468,873 $ 786,225

bizex

Description

Opportunity to acquire a B2C (some B2B too) water purification business. The business was launched 5 years ago and the founder is willing to stay on for up to 1 year post close, then operate a non-profit. The business has customers throughout the US and the suppliers are in China. A new owner could run operations from anywhere. Current fulfillment 3PL locations are Houston and the Pacific Northwest. Customers are referring others and the repeat when they come back to buy new filters. 

Overview of opportunity: 

  • 3 months of training included with the sale
  • Owner is the only employee at this business. 
  • Owner orders inventory and sends labels to the fulfillment locations
  • Owner/Seller began to outsource marketing in Aug 2025
  • 90% of orders are placed directly on the seller's website, which is Shopify based
  • $350,000 of inventory included in the sale
  • Owner/Founder decided to outsource marketing beginning Mid Aug 2025

Non-Disclosure Agreement (NDA) required before any introductions or additional details are shared.


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Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.




Steve Lukes
Business Broker / M&A Advisor
100 Wilshire Boulevard, Suite 700
Santa Monica, CA 90401
Office: (310) 882-2200 ext 164
Direct: (310) 871-2909
Lic#: 02092334

Logos Member of the California Association of Business Brokers Member of the International Business Brokers Association Member of the M&A Source Holder of the Merger & Acquisition Master Intermediary designation, M&A Source's highest qualification Holder of the Certified Business Intermediary designation, IBBA's highest qualification Holder of the Certified M&A Professional designation from Coles College Trained by the National Association of Certified Valuators and Analysts to conduct business valuations