San Francisco Bay Area Fireplace and Outdoor Living Business
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Background
BizEx ID: | BizEx1459-KP |
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General Location: | Bay Area, CA |
Category: |
Miscellaneous Retail Furniture & Fixtures |
Years in Business: | 21 |
Under Present Owner: | 21 |
Hours of Operation: | M-F 10-5:30 showroom and 8-5 installation |
Owner Hours: | same as above |
Training: | 11 weeks @ 20 hours |
Organization Type: | S-Corp |
Lease Expiration: | 2027 plus option for 5 year extension |
Lease Options: | |
Building Size: | 5,000 showroom and 1,500 outdoor |
Employees: | 4 |
Reason for Sale: | Retirement |
Financials
Asking Price: | $739,000 |
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Down Payment: | $75,000 |
Gross Sales: | $1,673,812 |
Discretionary Cash Flow: | $258,409 |
FF&E: | $60,000 |
Inventory Included? | Yes |
Inventory: | $64,000 |
Min. Operating Capital: | $0-200,000 |
Real Estate Available? | No |
Rent: | $10,600 |
Payroll: | $27,900 |
Financing: | SBA |
2022 | 2023 | 2024 | |
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Gross Sales | $ 1,878,661 | $ 1,723,067 | $ 1,673,812 |
Gross Profit | $ 847,757 | $ 815,203 | $ 946,259 |
Disc. Earnings | $ 76,274 | $ 170,127 | $ 258,409 |

Description
This 20+ year old family owned company sells fireplaces, barbecues and firepits. It operates out of a high traffic downtown showroom location. The business offers product sales, installation and repair.
Customers are individuals and contractors that come from a 30 mile radius from the showroom.
Owners have a customer centric focus. They provide education and custom design advice in 2 areas: fireplaces and outdoor living spaces for both new construction and renovation projects. Outdoor living products include barbecues, firepits, and pergolas. Customer interest in utilizing outdoor living spaces has grown post-COVID.
Business has a solid reputation in the community. One of the few full-service education, design, installation and repair stores in a 30 mile radius.
Key points:
- Large product selection
- One stop shopping from education and design to installation and repairs
- No inventory risk
- Customers pay for products in advance
- High traffic downtown location
- Showroom location has excellent demographics with median household income above $174,000 and median home value above $1.8M as of 2022
- SBA pre-qualified
- Ideal buyer is an owner-operator who wants to be active in the business
- Owner has identified several growth opportunities
Growth opportunities:
- Longer working hours during the week and staying open on weekends
- Explore partnerships with contractors and real estate agents to collaborate on projects
- Increase online awareness through digital marketing
- Add to existing product offering in the outdoor living category
Disclaimer: The information herein is furnished by the seller; BizEx has not verified this information and makes no representation or warranty as to its accuracy, completeness, or authenticity. Future earnings may differ from past earnings. Discretionary Earnings is defined as earnings before deducting interest, taxes, depreciation, and amortization, and adding Owners salary, benefits and non recurring expenses.
